about us

When my daughter asked me when she was a little kid to buy her a bunch of cheap dolls so she could erase their faces and repaint them, I had no idea that this Art form would soon lead to actual makeup. She was like a pro before she was a teen. She was so young, and I wasn't sure what to do at first, because Art has always been her thing. I could have easily had her dispose of it all, but I was amazed at the different looks she was able to create at her age. She seemed to really enjoy it, and she would often ask if she could do my makeup. It was so much fun! So I bought myself a vanity for the first time in my life, acquired about a suitcase load of makeup, and I let my daughter teach me.

And I looked good.

A few years later, we decided to embark on this journey to join those that we have been so inspired by, from the big department store labels, to those we had never heard of on YouTube and Instagram. Everyone has something different and special to offer. This company is dear to me because I started it with my daughter. Not only has she been an immense source of knowledge, but she is actually having fun doing this with me! The name combines both of my daughters' middle names, Yejide and Jiselle. So if they don't want this company when they are older, I will be very disappointed. No pressure, girls.


In the meantime, we have some great natural makeup and skin care products to share with our family, friends, and with you. Keep checking back with us and join the email list, as we will continue to discover more ways to stay fresh and look amazing. I hope you enjoy the journey as much as I am.

Peace, love, and light.